Senior National Account Manager - Brand

Senior National Account Manager – Brand

Proud to deliver high quality products and develop a high-quality career. 

Competitive Salary

Annual Bonus Scheme

Private Health Care

Car Allowance

Spalding

Hybrid

8.30 - 5pm

Permanent

 
Why join us? 

We’re constantly evolving, progressing and diversifying. And we want our people to do so too. For everyone to feel empowered, engaged and enabled. To create opportunities to move forward, climb higher and push for more. 
 
About the role. 

To passionately create, develop and manage our Bakkavor Branded portfolio, driving profitable growth for Bakkavor and our Branded Partners. Ensuring Brand plans align to our overarching Group Strategy 

Accountabilities:

 Influential Relationships

• Owns the day-to-day Brand/Partner relationships with clear responsibility for specific Brands & projects, building long term collaborative relationships where appropriate
• Commercially astute & leverages insights to influence key stakeholders to add value & drive performance
• Responsible for the delivery of Bakkavor & Brand KPIs
• Leads communication across the Brand NWTs, pipeline & project activity
• Brings to life the Bakkavor values in how we do business

Development & delivery of commercial strategy to leverage profitable growth

• In conjunction with overarching Brand strategy, creates, develops and implements Brand Plans, by leveraging all available insight & cross functional ways of working to generate commercial advantage
• Sets clear Brand objectives & gains ‘by in’ from key stakeholders
• In conjunction with HOC, creates a 3-year vision for all strategic Brands

Commercial Management

• Responsible for the short & long term forecasting across Brand with appropriate plans to close gaps 
• Media & Activation fund proposals, planning & tracking
• Responsible for communication of Brand catalogue, associated pricing & Brand Package stipulations/funding
• In conjunction with HOC, lead monthly internal brand meeting with the support of commercial manager
• Own end to end Brand promotional planning with processes in place to review effectiveness and plans to maximise performance
• Responsible for tracking Brand health metrics (e.g. awareness, consideration, loyalty)
• Manage cross functional workstreams to generate cost reduction plans within Brand with clear measures in place
• Responsible for Commercial adherence to the NPD process – ensuring all NPD / EPD follows the commercial sign off/procedure & aligns with brand identity & consumer expectations
• Responsible for AITB & sign off in conjunction with Commercial Finance teams
• Develops strategic thinking & presents NPD/Brand propositions to customers
• Supports Commercial Manager to develop propositions, selling strategy & negotiation tactics
• Responsible for Commercial PLR & key actions to improve KPIs with decisive actions

Market Expertise & Brand Development

• Full understanding & detailed knowledge of relevant insights including market performance, competitor dynamics and key metrics. Abreast of key trends & impact they will have on our Brands
• Brand champion: always abreast of shopper behaviour, usage & occasion, key market trends and be able to work this directly into successful proposition building
• Create & implement plans to protect & grow Brand equity with plans in place to review effectiveness & maximise KPIs
• Responsibility for understanding and articulating brand purpose and consumer promise
• Ensuring that all brand plans are rooted in consumer insight and emotional connection

People – Leads and develops an effective team

• Inspire, motivate and lead the team through collaboration, innovation & ensuring an open and inclusive culture
• Active & engaged member of the Commercial Customer family
• Encourage and engage in effective feedback promoting a balanced and constructive culture. Ensure each team member has a clear PDD with regular reviews to drive personal improvement / address any development needs

About you. 

• Significant experience in Commercial Management & ‘Brand’ within Fresh Prepared Foods
• Bring clarity to processes that create & curate Brands, both owned & licensed 
• Analytical/KPI driven & understands how to drive performance to achieve desired results
• Leads & builds trusting relationships by proactively engaging internal & external stakeholders, influencing through the Bakkavor values
• Inspirational People Manager focused on coaching & developing a highly effective team
• Dynamic, agile & innovative in approach
• Highly capable in use of category management & ensures the team embraces principles to deliver commercial benefit
• Strong communication skills, leadership & project management skills
• Highly Resilient, adaptable to change, challenge norms, self-starter, leader, team player, adds value beyond JD
• Expert in Microsoft PowerPoint, Excel & Word

 
What you’ll receive. 

As an equal opportunity employer, we’re committed to providing a safe and rewarding environment for you to thrive in. This is why we work hard to deliver benefits, rewards and wellbeing offerings that are important to you.  

You’ll enjoy: 

• Life Assurance (2.5 x salary)
• Private medical insurance (employee & family cover)
• Car allowance
• Annual Bonus Scheme
• 25 days holiday plus 8 bank holidays as standard (may vary by role)
• Staff Shop
• Stakeholder Pension Scheme
• Discount & cashback platform
• Personal Accident Insurance
• Free health check
• Employee Assistance Programme
• A range of voluntary benefits (holiday purchase scheme, additional life assurance, dental & hospital cash plans)
• Salary sacrifice car lease scheme
• Free independent mortgage advice
• Discounted tutoring for children
• Access to financial learning tools and affordable loans via your salary
• Free car parking – Site dependant

Plus, a commitment to your wellbeing that includes emotional, physical and financial support services delivered by our fantastic team of wellbeing champions.

 
Proud to be Bakkavor 

We’re proud to be the market leader in the UK fresh prepared food industry. We’re proud to supply meals, salads, desserts, pizza and bread to leading grocery retailers including Sainsbury’s, Tesco, M&S and Waitrose. We’re driven by the hard work and passion of our people and are delighted to offer a wide range of careers across our business – come and join our dedicated Bakkavor team! 

Find out more and apply. 

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