Insight Analyst

Salary: £25,000 - £30,000 per annum

Location: Spalding, Lincolnshire

Contract Type: Permanent

Business Area: Bakkavor Ltd


We're the biggest name you've never heard of. You've probably eaten our food- you just didn't realise it. Because as global leaders in the fresh prepared food industry with over 19,000 employees, we create innovative products, including meals, soups, dips, salads, desserts, pizzas and bread for customers including Tesco, M&S, Sainsbury's and Waitrose in the UK. Our customers include Harris Teeter and Home Chef in the US, and in China, we make food for Starbucks, Yum! and Pret. We're ambitious. We're full of ideas. And we're ready for more people who share our passion for quality to join us.


Insight Analyst


A fantastic opportunity for an Insights Analyst to deliver best in class insights across market, category and consumer has arisen.


In this busy and exciting role, you will be responsible for collating and translating qualitative and quantitative information into clear narrative appropriate for the business.



  • Providing market insights by providing an accurate view of retail, category, competitor performance, directional trends and key insights
  • Ensuring the Bakkavor market matrix adds value through its utilisation to support Insight activity and the delivery of automated standard customer reports
  • Tracking and communicating market, retail and consumer trends gained from multiple sources
  • Ensuring that consumer perspectives are understood and the implication to Bakkavor of these developing trends / changing demands are communicated to the business
  • Providing market insights by conducting database coding, download, input, analysis and reporting
  • Supporting projects through robust analysis drawn from all appropriate sources (incl. research, kantar, Bakkavor matrix, observation, online searches etc) - creating clear conclusions to support project delivery
  • Tracking product, price and promotion activity across the retail market and analysing their effects - to provide retail insights to the relevant teams
  • Harnessing competitor performance from monthly reports, continuous sales data and industry news
  • Supporting research projects by providing quantitative analysis utilising available tools and systems                


About you


Ideally you will be an energetic self-starter, highly analytical and accurate with the ability to work in a very fast paced environment and comfortable working with quantitative and qualitative data.


Proficiency at communicating complex analysis to all audiences in a compelling manner whilst building credibility through knowledge and expertise – will be key.


Excellent MS Excel skills are a must have and strong familiarity with Kantar, Qlikview or Epos data would be highly desirable.


This is a very exciting opportunity for a talented and inquisitive individual either with previous experience or looking to start their career in marketing and insight - to work on some of the key categories we operate within.


What you can expect from us


When joining us you can expect a highly competitive rewards package including group pension, bonus, private medical insurance, and other flexible benefits - alongside excellent career progression prospects across the Bakkavor group.




Bakkavor is the leading provider of fresh prepared food in the UK, with a growing international presence in the US and China. We are number one in the UK in the four product categories of meals, salads, desserts and pizza & bread, providing high-quality, fresh, healthy and convenient food. Our customers include every major UK grocery retailer, including Tesco, Marks & Spencer, Sainsbury's and Waitrose, and some of the world’s best-known food brands. We have over 19,000 employees, our headquarters are in London and we have 23 factories in the UK, 5 in the US and 9 in China.


Category:  Marketing

Spalding, GB

Date:  23-Jun-2022